Foursquare's API Is A Pillar Of The Mobile App Ecosystem

Editor's note:?Jonathan Barouch?is the founder and CEO of location-based startup?Roamz, developer of?social media business product Local Measure. Foursquare has become entrenched in the fabric of the local web, providing an API that delivers common good for developers. Any destabilization in Foursquare or its developer tools would fundamentally affect the stability of the mobile web.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/PY-CQBMneK8/

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Obesity leads to decreased physical activity over time

Public release date: 28-Mar-2013
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Contact: Todd Hollingshead
toddh@byu.edu
801-422-8373
Brigham Young University

Researchers confirm long-standing assumption

Physical activity and its relation to obesity has been studied for decades by researchers; however, almost no one has studied the reverse obesity's effect on physical activity.

So BYU exercise science professor Larry Tucker decided to look at the other side of the equation to determine if obesity leads to less activity. The findings, no surprise, confirmed what everyone has assumed for years.

"Most people talk about it as if it's a cycle," Tucker said, senior-author on a study appearing online ahead of print in the journal Obesity. "Half of the cycle has been studied almost without limit. This is the first study of its kind, in many ways, looking at obesity leading to decreases in physical activity over time."

To study this reciprocal effect objectively, the researchers attached an accelerometer to more than 250 participants. Accelerometers measure actual movement and intensity of activity. Previous studies have relied on less-dependable self-reported data.

"Roughly 35 percent of the population reports that they're regularly active," Tucker said. "When you actually put an accelerometer on adults and follow them for many days, only about 5 to 7 percent are actually regularly active. We used an objective measure so we could determine genuine movement, not just wishful thinking."

The 254 female participants 124 of which were considered obese were instructed to wear the accelerometer for seven consecutive days at the beginning of the study, and then again for an additional week 20 months later, at the end of the study.

On average, physical activity in obese participants dropped by 8 percent over the course of 20 months. This is equivalent to decreasing moderate to vigorous physical activity by 28 minutes per week. In contrast, non-obese women demonstrated essentially no change in the amount of physical activity they were participating in weekly.

These results weren't shocking to the researchers, who assumed this study would confirm the destructive cycle; however, it does provide more understanding into how the cycle works and how it can be stopped. It also offers additional insight into the measurement methods researchers use and how self-reporting can yield inaccurate results.

"It's not rocket science, and it's very logical," Tucker said. "It just hasn't been studied using high quality measurement methods and with a large sample size. This provides scientists with more ammunition to understand how inactivity leads to weight gain and weight gain leads to less activity. This cycle, or spiral, is probably continuous over decades of life."

Tucker is a professor and epidemiologist who has conducted many studies on obesity and its contributing factors.

###

Jared M. Tucker, a graduate student at the time, is the lead author on the paper. Along with Larry Tucker, exercise science professors James LeCheminant and Bruce Bailey were coauthors on the paper.

---

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?

AAAS and EurekAlert! are not responsible for the accuracy of news releases posted to EurekAlert! by contributing institutions or for the use of any information through the EurekAlert! system.

Public release date: 28-Mar-2013
[ | E-mail | Share ]

Contact: Todd Hollingshead
toddh@byu.edu
801-422-8373
Brigham Young University

Researchers confirm long-standing assumption

Physical activity and its relation to obesity has been studied for decades by researchers; however, almost no one has studied the reverse obesity's effect on physical activity.

So BYU exercise science professor Larry Tucker decided to look at the other side of the equation to determine if obesity leads to less activity. The findings, no surprise, confirmed what everyone has assumed for years.

"Most people talk about it as if it's a cycle," Tucker said, senior-author on a study appearing online ahead of print in the journal Obesity. "Half of the cycle has been studied almost without limit. This is the first study of its kind, in many ways, looking at obesity leading to decreases in physical activity over time."

To study this reciprocal effect objectively, the researchers attached an accelerometer to more than 250 participants. Accelerometers measure actual movement and intensity of activity. Previous studies have relied on less-dependable self-reported data.

"Roughly 35 percent of the population reports that they're regularly active," Tucker said. "When you actually put an accelerometer on adults and follow them for many days, only about 5 to 7 percent are actually regularly active. We used an objective measure so we could determine genuine movement, not just wishful thinking."

The 254 female participants 124 of which were considered obese were instructed to wear the accelerometer for seven consecutive days at the beginning of the study, and then again for an additional week 20 months later, at the end of the study.

On average, physical activity in obese participants dropped by 8 percent over the course of 20 months. This is equivalent to decreasing moderate to vigorous physical activity by 28 minutes per week. In contrast, non-obese women demonstrated essentially no change in the amount of physical activity they were participating in weekly.

These results weren't shocking to the researchers, who assumed this study would confirm the destructive cycle; however, it does provide more understanding into how the cycle works and how it can be stopped. It also offers additional insight into the measurement methods researchers use and how self-reporting can yield inaccurate results.

"It's not rocket science, and it's very logical," Tucker said. "It just hasn't been studied using high quality measurement methods and with a large sample size. This provides scientists with more ammunition to understand how inactivity leads to weight gain and weight gain leads to less activity. This cycle, or spiral, is probably continuous over decades of life."

Tucker is a professor and epidemiologist who has conducted many studies on obesity and its contributing factors.

###

Jared M. Tucker, a graduate student at the time, is the lead author on the paper. Along with Larry Tucker, exercise science professors James LeCheminant and Bruce Bailey were coauthors on the paper.

---

[ | E-mail | Share ]

?

AAAS and EurekAlert! are not responsible for the accuracy of news releases posted to EurekAlert! by contributing institutions or for the use of any information through the EurekAlert! system.

Source: http://www.eurekalert.org/pub_releases/2013-03/byu-olt032813.php

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Imaging methodology reveals nano details not seen before: Understanding nanoparticles at atomic scale in 3-D could improve materials

Mar. 27, 2013 ? A team of scientists from the University of California, Los Angeles (UCLA) and Northwestern University has produced 3-D images and videos of a tiny platinum nanoparticle at atomic resolution that reveal new details of defects in nanomaterials that have not been seen before.

Prior to this work, scientists only had flat, two-dimensional images with which to view the arrangement of atoms. The new imaging methodology developed at UCLA and Northwestern will enable researchers to learn more about a material and its properties by viewing atoms from different angles and seeing how they are arranged in three dimensions.

The study will be published March 27 by the journal Nature.

The authors describe being able to see how the atoms of a platinum nanoparticle -- only 10 namometers in diameter -- are arranged in three dimensions. They also identify how the atoms are arranged around defects in the platinum nanoparticle.

Similar to how CT scans of the brain and body are done in a hospital, the scientists took images of a platinum nanoparticle from many different directions and then pieced the images together using a new method that improved the quality of the images.

This novel method is a combination of three techniques: scanning transmission electron microscopy, equally sloped tomography (EST) and three-dimensional Fourier filtering. Compared to conventional CT, the combined method produces much higher quality 3-D images and allows the direct visualization of atoms inside the platinum nanoparticle in three dimensions.

"Visualizing the arrangement of atoms in materials has played an important role in the evolution of modern science and technology," said Jianwei (John) Miao, who led the work. He is a professor of physics and astronomy at UCLA and a researcher with the California NanoSystems Institute at UCLA.

"Our method allows the 3-D imaging of the local structures in materials at atomic resolution, and it is expected to find application in materials sciences, nanoscience, solid state physics and chemistry," he said.

"It turns out that there are details we can only see when we can look at materials in three dimensions," said co-author Laurence D. Marks, a professor of materials science and engineering at Northwestern's McCormick School of Engineering and Applied Science.

"We have had suspicions for a long time that there was more going on than we could see from the flat images we had," Marks said. "This work is the first demonstration that this is true at the atomic scale."

Nanotechnology expert Pulickel M. Ajayan, the Benjamin M. and Mary Greenwood Anderson Professor of Engineering at Rice University complimented the research.

"This is the first instance where the three-dimensional structure of dislocations in nanoparticles has been directly revealed at atomic resolution," Ajayan said. "The elegant work demonstrates the power of electron tomography and leads to possibilities of directly correlating the structure of nanoparticles to properties, all in full 3-D view."

Defects can influence many properties of materials, and a technique for visualizing these structures at atomic resolution could lead to new insights beneficial to researchers in a wide range of fields.

"Much of what we know about how materials work, whether it is a catalyst in an automobile exhaust system or the display on a smartphone, has come from electron microscope images of how the atoms are arranged," Marks said. "This new imaging method will open up the atomic world of nanoparticles."

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The above story is reprinted from materials provided by Northwestern University, via EurekAlert!, a service of AAAS.

Note: Materials may be edited for content and length. For further information, please contact the source cited above.

---

Journal Reference:

1. Chien-Chun Chen, Chun Zhu, Edward R. White, Chin-Yi Chiu, M. C. Scott, B. C. Regan, Laurence D. Marks, Yu Huang, Jianwei Miao. Three-dimensional imaging of dislocations in a nanoparticle at atomic resolution. Nature, 2013; DOI: 10.1038/nature12009

Note: If no author is given, the source is cited instead.

Disclaimer: Views expressed in this article do not necessarily reflect those of ScienceDaily or its staff.

Source: http://feeds.sciencedaily.com/~r/sciencedaily/~3/KCt2vVQ9aYc/130327144122.htm

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Nature versus nurture: Better looking birds have healthier babies, finds study of great tits

Mar. 25, 2013 ? A female great tits' (Parus major) appearance is shown to signal healthy attributes in offspring in a paper in BioMed Central's open access journal Frontiers in Zoology. The black stripe across her breast and white patches on her cheeks correlate to a chick's weight at two weeks and immune strength respectively -- though the former seems to signal a genetic benefit and the latter can affect an 'adopted' chick's health, suggesting nurture is involved.

Taking two mothers with different patterning, and swapping their chicks, researchers from Palacky University in the Czech Republic were able to investigate the growth and health of the infants and the 'ornamentation' of their mothers. They compared the offspring's weight, size and immune strength and found a correlation between the chick's weight at two weeks and the size of black breast stripe on the genetic mother.

The immaculateness of both genetic and foster mother's white cheek patch was related to the strength of chick's immune response suggesting that this was due to both nurture and genetics. In contrast the body size of a chick was related only to the body size of its genetic mother and not to ornamentation at all.

In these socially monogamous birds both the males and females are brightly coloured, however neither the cheek patch nor the stripe in males affected the health of the babies.

Talking about how the ornaments can have evolved to signal reproductive fitness, Vladim?r Reme? and Beata Matysiokov? who performed this study explained, "Bigger healthier babies are important to the reproductive success of individuals, because they are more likely to survive to adulthood -- so it is useful for birds to be able to work out which potential mates will produce the best babies. Maintaining bright colouration uses up resources which could otherwise be invested in reproduction or self-maintenance -- consequently the evolution and maintenance of ornamentation in female great tits is probably due to direct selection by males."

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Story Source:

The above story is reprinted from materials provided by BioMed Central Limited, via AlphaGalileo.

Note: Materials may be edited for content and length. For further information, please contact the source cited above.

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Journal Reference:

1. Vladim?r Reme? and Beata Matysiokov?. More ornamented females produce higher-quality offspring in a socially monogamous bird: an experimental study in the great tit (Parus major). Frontiers in Zoology, 2013; (in press) [link]

Note: If no author is given, the source is cited instead.

Disclaimer: Views expressed in this article do not necessarily reflect those of ScienceDaily or its staff.

Source: http://feeds.sciencedaily.com/~r/sciencedaily/top_news/top_science/~3/yQoEjLTFYTk/130324201814.htm

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Prosecutor sees Punxsutawney Phil pushing daisies for forecast fraud

Alex Wong / Getty Images

Are Punxsutawney Phil's days numbered after an Ohio prosecutor indicted him and said he deserves the death penalty?

By Tracy Connor, Staff Writer, NBC News

An Ohio prosecutor says Punxsutawney Phil should be predicting the weather from six feet under.

With tongue planted firmly in cheek, Michael Gmoser, the prosecuting attorney in Butler County, filed court papers this week indicting the world-famous groundhog for "misrepresentation of early spring" and announcing his intention to seek the death penalty.

"This is a ground-breaking indictment," Gmoser said Friday as he fielded phone calls from around the world about the light-hearted legal battle. "There's a lot of people who want a piece of him. I know because I'm getting recipes from around the country."

On Feb. 2, Phil forecast an early spring when he emerged from his Pennsylvania home and did not see his shadow. Six weeks later, Gmoser looked out his window to snow, high winds and frigid air.

---

"I said to someone, 'Phil let us down. I ought to indict the little rascal.' They said, 'Why don't you?' and I said, 'I think I will,'" the prosecutor said.

He said he had to seek the ultimate penalty because otherwise the indictment would have had no teeth.

Courtesy Butler County prosecutor's office

Butler County prosecutor Michael Gmoser filed indictment papers against Punxsutawney Phil for falsely predicting an early spring.

"Phil right now is in jail, behind bars, serving a life sentence. Because of that, there's nothing left for Phil but the death penalty," Gmoser said.

He was laughing, but sadly, not everyone got the joke.

"Frankly, I have received a number of phone calls from people who think this is a serious story," he said. "It's a spoof. We do some real serious work regarding rape, murder and mayhem and it's something to lighten the spirits of folks around here."

Phil could not be reached for comment, but Jeffrey Lundy, vice president of the Punxsutawney Ground Hog Club, said there was no chance of extradition.

?He's going to have to go through 15 licensed hunters to get to Phil,? Lundy told Triblive.com.

?

Source: http://feeds.nbcnews.com/c/35002/f/653381/s/29e2f611/l/0Lusnews0Bnbcnews0N0C0Inews0C20A130C0A30C220C174187130Eprosecutor0Esees0Epunxsutawney0Ephil0Epushing0Edaisies0Efor0Eforecast0Efraud0Dlite/story01.htm

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Bezos expedition retrieves Apollo rocket engines from ocean floor

By Irene Klotz

CAPE CANAVERAL, Florida | Wed Mar 20, 2013 8:07pm EDT

CAPE CANAVERAL, Florida (Reuters) - A recovery team funded by Amazon founder Jeff Bezos has plucked two rocket engines from the floor of the Atlantic Ocean that were used to send astronauts to the moon more than 40 years ago, he wrote on the project's website on Wednesday.

Bezos, the chief executive of Amazon, last year announced plans to search the sea floor for rocket motors shed during Saturn 5 launches to the moon during the 1969-1972 Apollo program.

Bezos Expeditions found and retrieved two Saturn 5 first-stage engines from three miles beneath the Atlantic Ocean.

"We've seen an underwater wonderland - an incredible sculpture garden of twisted F-1 engines that tells the story of a fiery and violent end, one that serves testament to the Apollo program," Bezos wrote.

"Each piece we bring on deck conjures for me the thousands of engineers who worked together back then to do what for all time had been thought surely impossible," he added.

NASA sent seven missions to the moon, six of which successfully carried astronauts to the lunar surface. Bezos said because the serial numbers on the retrieved engines are missing or partially missing, identifying which mission they were used for will be difficult.

"We might see more during restoration. The objects themselves are gorgeous," he added.

"This is a historic find and I congratulate the team for its determination and perseverance in the recovery of these important artifacts of our first efforts to send humans beyond Earth orbit," NASA administrator Charles Bolden said in a statement.

The engines, which remain the property of the U.S. government, will be restored and put on public display.

The recovery ship, called Seabed Worker, is due to dock at Port Canaveral, Fla., on Thursday after three weeks at sea.

Bezos also is founder and chief executive of a small privately owned startup space company called Blue Origin, based in Kent, Wash., which is working on developing low-cost, reusable suborbital and orbital spaceships to carry people and experiments.

(Editing by Kevin Gray and Bob Burgdorfer)

Source: http://feeds.reuters.com/~r/reuters/scienceNews/~3/OdKL0Oa1E-8/story01.htm

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Bloomberg cigarette plan gets praise, criticism

NEW YORK (AP) ? Anti-smoking advocates and health experts hailed proposals from Mayor Michael Bloomberg that would keep cigarettes out of sight in New York City stores, while tobacco companies and smokers called it an overreach.

The ban, which would be the first of its kind in the U.S., is aimed at discouraging young people from smoking.

Keeping cigarettes under wraps could help, anti-smoking advocates say, citing studies that link exposure to smoking with starting it. Shops from corner stores to supermarkets would have to keep tobacco products in cabinets, drawers, under the counter, behind a curtain or in other concealed spots. Officials also want to stop shops from taking cigarette coupons and honoring discounts, and are proposing a minimum price for cigarettes, though it's below what the going rate is in much of the city now.

While some of the research focuses on cigarette advertising, an English study of 11-to-15-year-olds published last month in the journal Tobacco Control found that simply noticing tobacco products on display every time a youth visited a shop raised the odds he or she would at least try smoking by threefold, compared to peers who never noticed the products.

"What's exciting about this (New York City proposal) is that this is the most comprehensive set of tobacco-control regulations that affect stores or the retail outlets," said Kurt Ribisl, a professor of public health and cancer prevention specialist at the University of North Carolina. Moreover, cigarettes' visibility can trigger impulse buys by smokers who are trying to quit, he and city officials say.

The American Cancer Society Cancer Action Network, the American Lung Association, other anti-smoking groups and several City Council members applauded Bloomberg's announcement, made at a Queens hospital on Monday. City Council Speaker Christine Quinn, who largely controls what goes to a vote, said through her office that she "supports the goal of these bills" but noted they would get a full review.

The ban on displaying cigarettes follows similar laws in Iceland, Canada, England and Ireland, but it would be the first such measure in the U.S. It's aimed at discouraging young people from smoking. According to the Rockland County Times, the Village of Haverstraw in Rockland County passed such a ban last April, but rescinded it four months later because it couldn't afford to fight a lawsuit brought by tobacco companies and convenience stores.

"Such displays suggest that smoking is a normal activity," Bloomberg said. "And they invite young people to experiment with tobacco."

But smokers and cigarette sellers said the measure was overreaching.

"I don't disagree that smoking itself is risky, but it's a legal product," said Audrey Silk, who's affiliated with a smokers-rights group that has sued the city over previous regulations. "Tobacco's been normal for centuries. ... It's what he's doing that's not normal."

Slated to be introduced to the City Council on Wednesday, the anti-smoking proposal was also a sign that a mayor who has built a reputation as a public health crusader isn't backing off after a high-profile setback last week, when a judge struck down the city's novel effort to ban supersized, sugary drinks. The city is appealing that decision.

"We're doing these health things to save lives," he said Monday.

Bloomberg, a billionaire who also has given $600 million of his own money to anti-smoking efforts around the world, began taking on tobacco use shortly after he became mayor in 2002. Adult smoking rates have since fallen by nearly a third ? from 21.5 percent in 2002 to 14.8 percent in 2011, Health Commissioner Dr. Thomas Farley said.

But the youth rate has remained flat, at 8.5 percent, since 2007. Some 28,000 city public high school students tried smoking for the first time in 2011, city officials say.

Measures in other countries have been coupled with bars on in-store advertising, but those nations have different legal standards around advertising and free speech. The New York proposal would still allow shops to display cigarette advertising and signs saying tobacco products were sold, raising the question of how effective it will be just to put the products under wraps.

But convenience store owners fear it could affect their business, by potentially leaving customers uncertain whether the shop carries their favorite brand and making them wait while a proprietor digs out a pack, said Jeff Lenard, a spokesman for the National Association of Convenience stores.

"It slows down the transaction, and our name is convenience stores," he said.

Jay Kim, who owns a Manhattan deli on 34th Street, saw the proposal as a bid to net fines.

"I know the city wants to collect money," he said at his store, where packs of cigarettes can be seen behind the counter, along with numerous signs warning of the dangers of smoking and prohibiting sales to minors.

Bloomberg, for his part, emphasized that collecting money was "not the reason."

The displays would be checked as part of the shops' normal city inspections; information on the potential penalties wasn't immediately available Monday night. Repeated violations of some of the other provisions, including the minimum-price and coupon ban, could get a store shuttered.

Stores that make more than half their revenue from tobacco products would be exempt from the display ban. Customers under 18, the legal age for buying cigarettes in New York, are barred from such stores without parents.

While the federal government regulates tobacco, states have some say in rules surrounding how it's sold.

Several of New York City's smoking regulations have survived court challenges. But a federal appeals court said last year that the city couldn't force tobacco retailers to display gruesome images of diseased lungs and decaying teeth. In that case, the court ruled that the federal government gets to decide how to warn people about the dangers of smoking.

The nation's largest tobacco company said the latest proposal also was too much.

"To the extent that this proposed law would ban the display of products to adult tobacco consumers, we believe it goes too far," said David Sutton, a spokesman for Richmond, Va.-based Altria Group Inc., parent company of Philip Morris USA, which makes the top-selling Marlboro brand. The company supported federal legislation that in 2009 gave the Food and Drug Administration the power to regulate tobacco products, which includes various retail restrictions, Sutton noted.

New York City smokers already face some of the highest cigarette prices in the country. With city and state taxes totaling $5.85 a pack, it's not uncommon for a pack to cost $13 or more in Manhattan. The proposed minimum price is $10.50, including taxes; city officials said it was aimed largely at clamping down on sales of smuggled and untaxed cigarettes.

Other public health measures Bloomberg has championed include pressuring restaurants to use less salt and add calorie counts to menus, and banning artificial trans fats from restaurant meals.

Jennifer Bailey, smoking as she waited for a bus on 34th Street, was no fan of the proposed tobacco restrictions or Bloomberg's other public health initiatives.

"It's like New York has become a ... dictatorship," she said.

___

Associated Press writers Deepti Hajela in New York and Michael Felberbaum in Richmond, Va., contributed to this report.

Source: http://news.yahoo.com/bloomberg-cigarette-plan-gets-praise-criticism-063821912--finance.html

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Reviewing Humble Bundle 5: Super Hexagon

Super Hexagon has been out for a little while in the Play Store, and it's just as insanely difficult now as part of the Humble Bundle 5 as it was when it was released. The retro arcade styling and accompanying soundtrack keep you sucked into this game for hours, and we're completely fine with that. For some reason we enjoy playing a game that feels impossible to get a high score on.

This is the same Super Hexagon many of us know and love, but if you haven't yet seen it stick around after the break and see what it's all about.

read more

Source: http://feedproxy.google.com/~r/androidcentral/~3/XIFszhfxkwc/story01.htm

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Living Legends: Home for Wayward Paranormal

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Today in History

Please check the URL for proper spelling and capitalization. If you're having trouble locating a destination on Yahoo!, try visiting the Yahoo! homepage or look through a list of Yahoo!'s online services.

Please try Yahoo Help Central if you need more assistance.

Source: http://news.yahoo.com/today-history-050206767.html

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New anti-clotting drug more effective than current treatment, study suggests

Mar. 10, 2013 ? Cangrelor, a novel intravenous anti-clotting medication, proves better across a broad population of patients receiving coronary stent procedures.

A new and experimental anti-clotting drug, cangrelor, proved better than the commonly used clopidogrel and was significantly more effective at preventing blood clots in a large trial of patients who underwent coronary stent procedures. These data, from the phase III CHAMPION PHOENIX study, were presented at the American College of Cardiology's 62^nd Annual Scientific Session and published simultaneously in the New England Journal of Medicine.

Researchers report that the new drug, which is administered intravenously, reduced the odds of complications from stenting procedures. Specifically, those who received cangrelor had a lower combined incidence of death, myocardial infarction, ischemia-driven revascularization, or stent thrombosis at 48 hours after randomization.

"We are very excited about the potential for this new medication to reduce complications in patients receiving coronary stents for a wide variety of indications. In addition to being much quicker to take effect and more potent than currently available treatment options, this intravenous drug is reversible and has a fast offset of action, which could be an advantage if emergency surgery is needed." said Deepak L. Bhatt, MD, MPH, lead author of the study, director of the Integrated Interventional Cardiovascular Program at Brigham and Women's Hospital (BWH) and chief of cardiology at VA Boston Healthcare System, as well as professor of medicine at Harvard Medical School.

In this randomized double-blind trial, researchers compared the novel IV drug cangrelor against the oral clopidogrel standard of care in approximately 11,000 patients at 153 centers around the world. The study included a wide selection of patients with different types of heart attack, angina, and other conditions for which people undergo percutaneous coronary intervention (PCI), as long as they did not have high risk for bleeding or recent exposure to other anti-clotting drugs.

Researchers report significantly better performance by cangrelor compared with clopidogrel:

• A 22 percent reduction in the odds of death, myocardial infarction, ischemia-driven revascularization, or stent thrombosis at 48 hours after randomization: 4.7 percent vs. 5.9 percent
• A 38 percent reduction in the odds of stent thrombosis at 48 hours: 0.8 percent vs. 1.4 percent
• Both treatment arms showed a quite low, statistically comparable incidence in severe bleeding at 48 hours: 0.16 percent vs. 0.11 percent.

Coronary artery stents are used in the majority of patients who undergo percutaneous coronary intervention (PCI), a common medical procedure used to treat arteries in the heart that have become narrowed or blocked due to coronary artery disease, which affects an estimated 14 million Americans. During this procedure, patients are regularly given oral doses of an anti-clotting agent to prevent blood clotting. Both cangrelor and clopidogrel interfere with the P2Y₁₂ receptor, a platelet-surface protein that helps regulate blood clotting.

"We are encouraged by these compelling results, especially as it relates to the safety data, and believe that this drug has the potential to offer dramatic benefits to our patients" said Robert A. Harrington, M.D., chairman of medicine at Stanford University School of Medicine and co-chair of the study.

The company plans to file for approval with the Food and Drug Administration using data from CHAMPION PHOENIX and the earlier BRIDGE trial.

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The above story is reprinted from materials provided by Brigham and Women's Hospital.

Note: Materials may be edited for content and length. For further information, please contact the source cited above.

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Journal Reference:

1. Deepak L. Bhatt, Gregg W. Stone, Kenneth W. Mahaffey, C. Michael Gibson, P. Gabriel Steg, Christian W. Hamm, Matthew J. Price, Sergio Leonardi, Dianne Gallup, Ezio Bramucci, Peter W. Radke, Petr Widimsk?, Frantisek Tousek, Jeffrey Tauth, Douglas Spriggs, Brent T. McLaurin, Dominick J. Angiolillo, Philippe G?n?reux, Tiepu Liu, Jayne Prats, Meredith Todd, Simona Skerjanec, Harvey D. White, Robert A. Harrington. Effect of Platelet Inhibition with Cangrelor during PCI on Ischemic Events. New England Journal of Medicine, 2013; : 130310091208003 DOI: 10.1056/NEJMoa1300815

Note: If no author is given, the source is cited instead.

Disclaimer: This article is not intended to provide medical advice, diagnosis or treatment. Views expressed here do not necessarily reflect those of ScienceDaily or its staff.

Source: http://feeds.sciencedaily.com/~r/sciencedaily/top_news/top_health/~3/qutnxvX2dZk/130311101823.htm

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Justin Bieber faints during concert in London

Ben Rose / Getty Images file

Justin Bieber went to the hospital after fainting during a performance at the O2 Arena in London Thursday.

By Anna Chan, TODAY

Pop star Justin Bieber became woozy during a concert at London's O2 Arena Thursday, NBC News confirms. The 19-year-old singer reportedly passed out backstage after becoming light-headed near the end of his show. He was treated and given oxygen backstage, and went to the hospital for precaution after finishing his show.

"He fainted and took a 20-minute reprieve," his spokesperson, Melissa Victor, told Reuters.

In a video posted to YouTube, Bieber's manager Scooter Braun goes on stage to explain the situation to concertgoers.?

"Justin got very light of breath, the whole show he's been complaining. He's backstage with the EMTs and the doctor," Braun says. "They're telling him that they want him to see somebody and see what's going on with his lungs."

Bieber then returned to the stage to finish his show.?

"Getting better. thanks for everyone pulling me thru tonight. best fans in the world. figuring out what happened. thanks for the love," the "Baby" singer tweeted on Thursday night.

On Wednesday, the singer was spotted in London wearing a gas mask for the second time in a week.

Splash News

Justin Bieber wore a gas mask in London on Wednesday.

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Source: http://todayentertainment.today.com/_news/2013/03/07/17228522-justin-bieber-faints-during-concert-in-london?lite

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Lion kills worker at California big cat park

?

NBC News

A sheriff's deputy shot and killed the lion after it killed a worker Wednesday, March 6, at Project Survival's Cat Haven in Dunlap, Calif.

By M. Alex Johnson, staff writer, NBC News

A lion mauled an employee of a big cat park Wednesday to death in California, authorities said.

Few details were immediately available about the incident at Project Survival's Cat Haven in Dunlap, about 45 miles east of Fresno.

The lion killed a female intern before it was shot and killed by a Fresno County sheriff's deputy, NBC station KSEE of Fresno reported.

The park was closed at the time.

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Tanya Osegueda, a spokeswoman for Project Survival, the nonprofit that operates the site, told The Associated Press she didn't know how or when the park acquired the cat, a 4-year-old male named Couscous.

The 100-acre Cat Haven, which was founded in 1993 by former airline pilot Dale Anderson, promotes "conservation and preservation of wild cats in their native habitat," it says on its website.

"The Cat Haven is designed to act as 'base camp' in the belief that preserving wild cats in their native habitat is the principle justification for maintaining them in captivity," it says.

Follow M. Alex Johnson on Twitter and Facebook.

Watch the top videos on NBCNews.com

Source: http://usnews.nbcnews.com/_news/2013/03/06/17213355-lion-kills-worker-at-california-big-cat-park?lite

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Robotic fish gain new sense: Navigate water currents and turbulence

Mar. 6, 2013 ? Scientists have developed robots with a new sense -- lateral line sensing. All fish have this sensing organ but so far it had no technological counterpart on human-made underwater vehicles.

In an article published in Proceedings of the Royal Society A, researchers describe a robotic fish that is controlled with the help of lateral line sensors.

During the last 4 years, the EU funded European research project FILOSE has investigated fish lateral line sensing and locomotion with the aims of understanding how fish detect and exploit flow features, and of developing efficient underwater robots based on biological principles.

Though flow is a highly volatile and unsteady state of matter, it can nonetheless be measured and characterized based on many salient features that do not change much in space and time (such as flow direction or turbulence intensity, for example). These salient features can then be described as a "flowscape" -- a flow landscape that helps fish and robots to orient themselves, navigate and control their movements.

"So far flow in robotics is treated as a disturbance that drives the robots away from their planned course," says Prof. Maarja Kruusmaa, the Scientific Coordinator of the FILOSE project. "We have shown that flow is also a source of information that can be exploited to better control the vehicle. Also, flow can be a source of energy if we can understand the flow dynamics and interact with eddies and currents in a clever way."

Experiments with flow sensing and actuation in FILOSE have demonstrated that a fish robot can save energy by finding energetically favorable regions in the flow where the currents are weaker or by interacting with eddies so that they help to push the robot forward. The robots are also able to detect flow direction and swim upstream or hold station in the flow while compensating for the downstream drift by measuring the flow speed. FILOSE robot hovering in the wake of an object in the flow is demonstrated to reduce its energy consumption. "It is similar to reducing your effort in the tailwind of another cyclist or reducing the fuel consumption of your car by driving behind a truck," Prof. Kruusmaa says.

Several prototype artificial lateral lines and robot actuators were developed in FILOSE to experimentally investigate different aspects of sensing and locomotion in fluids, such as how to use compliant materials to efficiently swim in turbulence, how to build robots that are mechanically simple but still behave like fish, how to interpret flow features and use them for controlling the vehicles, and how to measure robot's own motion from the flow signals.

The FILOSE project has contributed to our understanding of the "fish-centric" viewpoint of the aquatic environment. "Robotic experiments have also helped us to understand fish behaviour," says FILOSE collaborator Prof. William Megill, who led the University of Bath's contribution to the project. "By recording flow sensor data from a robotic fish head which we've programmed to move like a real fish in similar flow conditions, we are able to understand what fish are able to perceive."

The lateral line sensing fish robots have been a joint effort of experts in fish biology (University of Bath, UK), underwater robotics (Tallinn University of Technology, Estonia), mechanical engineering (Riga Technical University, Latvia), signal analysis and flow perception (Verona University, Italy) and of sensor technology (Italian Institute of Technology).

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Story Source:

The above story is reprinted from materials provided by Tallinn University of Technology.

Note: Materials may be edited for content and length. For further information, please contact the source cited above.

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Journal Reference:

1. T. Salumae, M. Kruusmaa. Flow-relative control of an underwater robot. Proceedings of the Royal Society A: Mathematical, Physical and Engineering Sciences, 2013; 469 (2153): 20120671 DOI: 10.1098/rspa.2012.0671

Note: If no author is given, the source is cited instead.

Disclaimer: Views expressed in this article do not necessarily reflect those of ScienceDaily or its staff.

Source: http://feeds.sciencedaily.com/~r/sciencedaily/top_news/top_technology/~3/7RFvBY8rF2E/130306084201.htm

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Ferrari outs 949HP LaFerrari hybrid, gives FF drivers iPad minis and Siri (video)

The LaFerrari unveiled at Geneva

Maranello, 5th March 2013 ? The wraps are finally off the LaFerrari. The Prancing Horse's eagerly-anticipated limited-series special, of which just 499 will be built, made its world debut today at the Geneva International Motor Show.

"We chose to call this model LaFerrari," declared Ferrari's President, Luca di Montezemolo, "because it is the maximum expression of what defines our company ? excellence. Excellence in terms of technological innovation, performance, visionary styling and the sheer thrill of driving. Aimed at our collectors, this is a truly extraordinary car which encompasses advanced solutions that, in the future, will find their way onto the rest of the range, and it represents the benchmark for the entire automotive industry. LaFerrari is the finest expression of our company's unique, unparalleled engineering and design know-how, including that acquired in Formula 1."

For Ferrari the development of a limited-series special like the LaFerrari represents an opportunity to experiment with all the technological solutions that will later filter down onto the production cars. Of particular significance in this context is the introduction of the hybrid system which, making full use of the Scuderia Ferrari's F1 KERS know-how, has resulted in a solution that exalts Ferrari's fundamental values ? performance and driving thrills. The hybrid technology used, known as HY-KERS, represents the perfect combination of maximum performance and lower emissions. LaFerrari in fact emits just 330 g/km of CO2 but without resorting to electric-only drive which would not fit the mission of this model. The HY-KERS system is, however, designed so that in future applications a car can be driven using exclusively electric power for a few kilometres and, during development testing, a full-electric version of LaFerrari achieved just 220 g/km of C02 emissions on the combined cycle.

The LaFerrari is equipped with dynamic controls that are integrated for the first time ever on a Ferrari road car with active aerodynamics and the HY-KERS system. Thanks to Ferrari's proprietary logic which govern all the systems, the car can achieve absolute levels of performance, aerodynamic efficiency and handling without any form of compromise in any area. A very advanced and uncompromising approach was also taken with the interior design which features an HMI inspired by F1 single-seaters.

Architecture

The LaFerrari's architecture posed the first challenge for the Prancing Horse team at the planning stage of the design. The aim was to achieve ideal weight distribution (59% at the rear) and a compact wheelbase despite the extra bulk of the hybrid system. The result is that all of the masses are situated between the car's two axles and as close as possible to the floor to lower its centre of gravity (by 35 millimetres) and thereby guarantee dynamic handling and compact dimensions.

The layout of the cabin made a significant contribution in this regard. The seat is fixed and tailored to the driver while both the pedal box and steering wheel are adjustable. The driving position is similar to that of a single-seater and was designed after consultation with the Scuderia Ferrari drivers, Fernando Alonso and Felipe Massa, who played an active role throughout the entire development process.

The LaFerrari's chassis features no less than four different types of carbon-fibre, all hand-laminated and autoclave-cured in the racing department using the same design and production methods as the Formula 1 car. This helped optimise the design: various functions were integrated (e.g. seats and battery compartment) into the chassis to improve torsional rigidity (+27%) and beam stiffness (+22%) whilst cutting weight.

Powertrain

The LaFerrari is the first car in Ferrari history to be powered by the HY-KERS system. The ICE represents the pinnacle of engine development and research, with a 6262 cc V12 that punches out 800 CV and revs to a maximum of 9,250 rpm, a record for an engine of this displacement. It also features a very high 13.5:1 compression ratio and a high specific output equal to 128 CV per litre. The engine is coupled with a 120 Kw (163 CV) electric motor, giving it a combined power output of 963 CV.

The high torque levels available at low revs from the electric motor allowed the engineers to optimise the internal combustion engine's performance at higher revs, thus providing a constant supply of exceptional power throughout the rev range. Total torque generated is in excess of 900 Nm. The hybrid system is composed of two electric motors developed in collaboration with Magneti Marelli ? one powering the driven wheels and the second the ancillaries ? and a battery pack attached to the floor of the chassis consisting of cells that are assembled in the Scuderia Ferrari department where the KERS for the F138 is also made. The Scuderia's expertise allowed considerable savings in weight and size of the individual components and the batteries weigh just 60 kg while providing the highest energy density possible for this kind of application.

The batteries are charged in different ways: under braking (even hard braking with the ABS active) and every time the V12 produces more torque than required, such as in cornering. In the latter instance, rather than the being sent to the wheels, the excess torque is converted to energy and stored in the batteries.

The electric motor is coupled with the F1 dual-clutch gearbox to the benefit of optimal weight distribution, but also to boosting energy efficiency as torque is instantly available to the wheels and, vice versa, from the wheels to the electric motor in recharging.

Aerodynamics

Active aerodynamics play an essential role, as they allow a complete adjustability of the car's configuration to attain LaFerrari's exceptional performance.

The engineers' aim was to deliver the highest degree of aerodynamic efficiency ever achieved with any road car, with a coefficient of nearly 3, thanks to technical solutions honed with CFD analysis and fine-tuned in the F1 Wind Tunnel.

To boost efficiency, the LaFerrari sports active aerodynamic devices front (diffusers and guide vane on the underbody) and rear (diffusers and rear spoiler) which generate downforce when needed without compromising the car's overall drag coefficient. These devices deploy automatically on the basis of a number of different performance parameters which are monitored in real time by the car's dynamic vehicle controls, thus guaranteeing the ideal configuration on the basis of the driving conditions.

Control systems

One further innovative aspect of the LaFerrari is the integration of its active aerodynamics and hybrid system with the other dynamic control systems aboard. This means the car responds intelligently to driver inputs, making for a seamless blend of unprecedented performance and unparalleled driving emotions.

Proprietary Ferrari algorithms deliver optimal integration of the electric motor and V12 for instantaneous response. In cornering, for instance, the HY-KERS keeps the V12's revs high to guarantee better acceleration on exit.

The LaFerrari's Brembo braking system is also integrated with the hybrid system, and incorporates several new features, including new lightweight callipers designed to guarantee correct cooling and carbon-ceramic material (CCM) discs featuring a new composition.
The car's extreme performance potential called for a different tyre set-up, with 265/30 R 19 Pirelli P-Zeros on the front and 345/30 R 20s on the rear.

All in all the car guarantees maximum driving thrills in every situation and performance levels are top level: 0-100 km/h in less than 3 seconds and 0-200 km/h in under 7 seconds, a lap time at Fiorano of under 1'20" ? 5 seconds faster than the Enzo and over 3 seconds faster than the F12berlinetta. LaFerrari is thus the fastest road car in Maranello's long history.

Styling The Ferrari design team led by Flavio Manzoni developed the LaFerrari's styling working in close synergy with the engineers to emphasise the exacting link between form and function. The result is an extreme, innovative design which retains close links to the marque's tradition. This is most evident in its side profile: the car has a sharp, downward-sloping nose and a very low bonnet which emphasises its muscular wheelarches, a clear nod to the gloriously exuberant forms of late-1960s Ferrari sports prototypes.

The LaFerrari's body has been given a sculptural treatment heavily influenced by its clearly F1-inspired aerodynamics and a tail section that exudes uncompromising sportiness.
Inside there's a newly-designed steering wheel sporting all the major commands, and the gear-shift paddles are now longer and more ergonomic. The signature bridge on which the F1 gearbox functions are clustered has taken on a sleek, suspended wing-like shape. The whole interior, in fact, has a fiercely track-inspired, pared-back allure.

The Ferrari range

Aside from the new limited-series special, the Ferrari stand also features the complete range which is the most wide-ranging and critically acclaimed in its entire history. The five models all share the same Ferrari DNA in terms of performance, driving pleasure and technology, yet each one has its own strongly unique identity, in line with the company's philosophy of "different Ferraris for different Ferraristi".

Ferrari's 12-cylinder GT sports car prowess is represented at Geneva by the FF, the very first four-seater and four-wheel drive in Prancing Horse history. It will be sporting a Grigio Ingrid livery with an elegant glass roof and Iroko interior. The FF is also now seamlessly integrated with Apple technologies, thanks to direct access to the infotainment system via SIRI voice commands and the adoption of two iPad Minis as the entertainment system of choice for the rear seat passengers.

Blistering performance and sublime driving pleasure even at low speeds are assured behind the wheel of the multi-award-winning F12berlinetta, which is powered by a mid-front V12. Unique handling characteristics, extreme aerodynamics and an innovative yet classic design are its signatures. The car on show at Geneva has a Grigio Silverstone livery and a Sella di Cavallo interior.

Moving on to the 8-cylinders, the California 30, in sophisticated Nero Stellato with a Crema interior, is a convertible GT that uncompromisingly marries sportiness and versatility. The California's already-massive popularity with both press and public alike grew still further after its V8's output was upped by 30 hp to 490 hp, and 30 kg was slashed off its overall weight.

The blistering 458 Italia is a sublime, thoroughbred sports car. It and its drop-top sibling, the 458 Spider, are equipped with the same extraordinary mid-rear-mounted V8 engine which was named International Engine of the Year in both 2011 and 2012. These two models continue Ferrari's glorious tradition with this particular layout. The coup? seen at Geneva sports an aggressive Bianco Avus livery and sleek black interior with carbon-fibre trim, while the Spider, which dominates the Tailor-Made extreme personalisation area, takes its inspiration from the legendary 1957 250 Testa Rossa that sold for a record 16 million dollars at auction at Pebble Beach in 2011. It has the same red and blue livery and a host of competition car details in its cabin, not least of which are suede-upholstered seats and Alutex trim.

Source: http://www.engadget.com/2013/03/05/ferrari-shows-949hp-laferrari-hybrid-gives-ff-drivers-ipad-mini/

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Hugo Chavez Dies, Venezuelan VP Blames US - Prison Planet.com

Tracy Connor
NBC News
March 5, 2013

Hours before Venezuelan President Hugo Chavez died, his second-in-command accused enemies of giving him cancer and announced the expulsion of two U.S. diplomats for an alleged plot to destabilize the government.

?There?s no doubt that Commandante Chavez?s health came under attack by the enemy,? Vice President Nicolas Maduro said in an address to the nation from the presidential palace.

?The old enemies of our fatherland looked for a way to harm his health,? according to Maduro, drawing a parallel to the illness and 2004 death of Palestinian leader Yasser Arafat, which some supporters blamed on poisoning by Israeli agents.

He said a special commission would investigate how Chavez, 58, ended up with the unspecified cancer that months of chemotherapy and radiation and four surgeries failed to tame.

Full story here.

This article was posted: Tuesday, March 5, 2013 at 5:27 pm

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Source: http://www.prisonplanet.com/venezuelas-hugo-chavez-dies-at-5.html

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Vegas shooting suspect fighting extradition

LOS ANGELES (Reuters) - A man accused of fatally shooting an aspiring rapper as he drove a Maserati along the Las Vegas Strip, touching off a fiery car crash that killed two other people, challenged his extradition back to Nevada from California on Monday.

The man insisted through his defense lawyer that police or other authorities from Nevada be summoned to Los Angeles to identify him in court as the fugitive they seek in the February 21 shooting, 26-year-old Ammar Harris.

Harris is accused of opening fire from a black Range Rover on the 2008 Maserati being driven by Kenneth Wayne Cherry Jr., 27, in an intersection at the heart of the Vegas Strip, near several casino resort hotels.

Cherry, who performed under the name "Kenny Clutch," was mortally wounded in the pre-dawn shooting, and his car veered out of control into a taxicab, which exploded in flames, killing driver Michael Bolden, 62, and his passenger Sandi Sutton-Wasmund, 48.

After an exhaustive six-day, multi-state manhunt, a man authorities identified as Harris was tracked to an apartment in the North Hollywood section of Los Angeles, where he surrendered to police and FBI agents last Thursday.

Harris is charged in Clark County Justice Court with 11 felony counts, including murder, attempted murder and firearms charges.

Police say he has a long criminal history that includes arrests for robbery, sexual assault and kidnapping as well as pandering and soliciting prostitution. Police have said they believed he was involved in the sex trade.

The suspect, dressed in blue jail fatigues and standing in a glass-enclosed booth, appeared on Monday in a Los Angeles courtroom for a brief proceeding in which a judge had been expected to order him sent back to Nevada.

Instead, an identification hearing was set for March 14, and the judge ordered him to remain held without bond until then.

SHOOTING CAUGHT ON CAMERA

The circumstances behind the high-profile shooting in the desert resort city remained unclear, although police have cited a verbal altercation in the valet area of the Aria resort and Casino, a few blocks away on the Strip.

According to an arrest warrant filed by a Las Vegas police detective in the case and released by prosecutors on Monday, security cameras captured Harris briefly approaching the driver's side of Cherry's silver Maserati in the Aria's valet area just minutes before the shooting.

Surveillance cameras from several casinos showed the Range Rover following the Maserati out of the Aria and northbound on the Strip, Detective Dan Long wrote in the warrant.

The driver of a taxi driving along the Strip at the same time told police the drivers of the Range Rover and Maserati had a brief exchange at a red light, Long wrote.

Minutes later, a dashboard camera in the cab captured the Range Rover moving into the path of the Maserati, forcing it to brake, and then the sound of a gunshot, Long said in the arrest warrant. Several more gunshots were recorded on the camera before the Maserati slammed into a cab being driven by Bolden.

According to Long, Cherry suffered a gunshot wound to the chest and was pronounced dead at a hospital a short time later.

"Ammar Harris drove the Range Rover and shot at the occupants of the Maserati after a verbal altercation," the detective wrote.

Cherry's slaying took place less than a mile from where rapper Tupac Shakur was fatally shot in September 1996 while riding in a BMW with Death Row Records co-founder Marion "Suge" Knight after the two men had attended a Mike Tyson boxing match.

Shakur, 25, was hit by gunfire from at least one assailant in a Cadillac while sitting in Knight's car at an intersection and died six days later. His murder remains unsolved.

(Additional reporting by Dan Whitcomb; Writing by Steve Gorman; Editing by Cynthia Johnston, Andrew Hay and Eric Walsh)

Source: http://news.yahoo.com/suspect-vegas-strip-shooting-fights-extradition-california-020014390.html

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Email Marketing Campaigns - Budget Friendly Procedure | Content ...

Author: Clare Johnson | Total views: 154 Comments: 0
Word Count: 861 Date: Tue, 5 Mar 2013 1:30 AM

Email Marketing Campaigns - The Right Way!

Efficient and affordable online marketing campaigns for the email marketer begins with email marketing!

Today, it is the most common and effective way of delivering targeted web traffic to sites. It is used to keep in touch with your clients or prospective customers, send invitations, or make offers.

It's as easy as writing an email, inviting people to join your e-newsletter or a simple announcement, and delivering that to as many targeted people as possible. Nevertheless, there's a specific way of going about it. Email marketing is not about writing any type of email that you send to just anyone. To help you understand more easily what's important, we have provided some suggestions in order for you to carry out your email marketing campaigns in the best way possible.

1. Don't Be Classed as a 'Spammer'

Your email marketing campaigns should not be termed as spam. You are not supposed to send out emails that your marketing list will not have any use for.

2. Encourage Your Subscribers to Open Your E-mails

Your e-mail is just one of many that your recipient receives in their inbox every day. Here are a few suggestions to encourage your subscribers to open yours:

Improve your subject line and tempt people to want to open it to read more... Make sure each word in your title begins with a capital letter Don't make your subject sound far fetched The key these days is to provide added 'white space' so your email doesn't look cluttered Add graphics to make it look more artistic and split text up Ask engaging questions to encourage reader participation Don't overuse the word FREE - otherwise your email may end up in the 'spam' box.

3. Keep it Real

Featuring any 'too good to be true' statements will not encourage your recipient to open your message and your email marketing statistics will suffer. Your e-mail content must never express any kind of promise that your business can't keep. Make your offer of value to your readers.

4. Offer a Tempting Discount

If you wish to offer your readers some kind of discount on your products or services, make sure it's worth their while. Offering tiny discounts will not produce an effective result. If you're providing a 'money-off deal', make it appealing so that your readers will want to take advantage of it. However, common sense tells you never to provide markdowns that are less than your earnings. It will certainly defeat the purpose of this email marketing initiative.

5. Make Your Email Punchy

You will no doubt be aware that if your email is punchy and to the point, more people will consider reading it, as opposed to a long winded email which drags on. This principal also applies if you are advertising a seminar or conference. If you are promoting this type of event, keep it brief and to the point. If you require an RSVP to your invitation, repetition is very important to remind people to attend. However, when chasing a reply, make sure that an adequate period is given before sending out a reminder email.

6. Blog Post News

Delivering e-newsletters and broadcast emails provides a great deal of benefit to your subscribers if done correctly and is considered a great email marketing tool. These methods are the most effective forms of reaching out to your clients or customers. Again, you ought to keep the details short, straightforward and direct to the point for this task to be efficient.

Email marketing campaigns can be a trusted way for you in order to connect with your customers-by using eye-catching, professional-looking email messages to remain in regular contact with them and develop powerful customer relationships.

Customers are also able to share your email messages with their friends and colleagues and of course, the more they spread the word about your business, the more people will learn about you and your business.

Keeping Tabs On Open-Rates

It's wise to keep tabs on the open-rate of your emails. When you look at your stats and find out some subscribers aren't clicking on your links or even opening your email messages, it's time for you to take action.

Here are some questions you can ask yourself.

How often are you currently sending email messages?

Is the information regarding your product or service something that a subscriber would benefit from?

The frequency and relevancy of your message will determine whether your subscriber wishes to continue interacting with you.

There are numerous ways to analyze how your subscribers are interacting with your emails, a great place to start is by sending them an online survey about their current situation and what type of subject matters they would like covering.

With these easy ways of going about your email marketing campaigns, your business will succeed in no time at all.

Clare Johnson has been in the network marketing arena since early 2011 and run http://www.ExtraCashNowOnline.com She offers popular home business ideas and opportunities, which are tested rigorously to find out what works and what doesn't. Visit today for more info or check out her #1 work at home business program

Related to: email marketing campaigns - email marketing tool - email marketer - email marketing statistics - opt in email marketing - email marketing tracking

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1: Understanding Online Business Success

Starting a home based business to earn income online takes a significant amount of time and energy upfront to get things going. Not seeing results immediately can be discouraging and cause people to give up too early. In this article, we look at the process of starting a home based business and working through the frustrations to be there when the sales come flowing in.

by: Mike Christie on: Sat, 29 Sep 2012

2: Why You Need To Build Multiple Streams of Income For Yourself

Being an entrepreneur and earning multiple streams of income is a dream that many have, but in reality it does take some initial hard work to achieve this. Earning multiple streams of income is the wave of the future, and here are some tips and advice for you when you are looking for ways in which to do this for yourself.

by: Michel Maling on: Sat, 29 Sep 2012

3: What is Cyber Marketing And Why It Is So Important For The Success Of Your Website

Cyber marketing has now become an indispensable segment of e-commerce as well as the internet and World Wide Web related topics. Cyber marketing simply refers to a technique of attracting potential customers by advertising your products or services through such means as websites, emails, and banners.

by: WJaegel on: Tue, 18 Dec 2007

4: Article Marketing Strategy: Putting Together a "Class Schedule" For Your Article Topics

Businesses go to so much trouble when there is one sure-fire, simple, very inexpensive way to attract new clients to a business: Teach a free class. That is what article marketing is like. Your articles are just like free classes. You teach your target readers something helpful in your article. Your resource box then says, "If you enjoyed this article you can visit my website and apply what you have learned."

by: Steve Shaw on: Sat, 23 Apr 2011

5: The Best Way To Optimise Your Website SEO For Google Panda

If you want your SEO to work you now need to concentrate on appeasing Google Panda, and to do this you need to know what Google Panda's spiders/bots will be looking for. Find out here how to search engine optimise your website for the latest Google Panda algorithm, and achieve the success you deserve.

by: K Damian Qualter on: Mon, 26 Mar 2012

Source: http://www.content4reprint.com/internet-marketing/email-marketing-campaigns-budget-friendly-procedure.htm

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